Launch Film
CD: Page Kishiyama & Tim White AD: Tu Phan CW: Aaron Gough DIR: Erich Joiner
Challenge Accepted Subscription Kit
Moms were able to subscribe to a “Challenge Accepted” play box service which delivered a set of challenges for the mom and child to explore together each month. The box came with new cars, an activity book and instructions on how to build race tracks out of household items. Through play, each box fostered the growth mindset and showed moms that Hot Wheels was more than just a toy—it was a learning experience.
Speedometry
A free program that allows elementary school teachers to order a Speedometry kit for their classrooms. Through cars, tracks and challenges, each kit encourages inquiry and real-world problem-solving through play, hands-on activities and in-depth lesson plans.
Instagram posts
Instagram and Facebook posts that encouraged moms and kids to find household items to build stunts and complete challenges.
